Customer obsession isn’t a thing you do — it’s a way you run a business. It requires constant commitment to understanding customers and taking action that improves their experience. With...

Hotspots brings you the Mintel Trends team’s top observations on product and service launches from around the world.  From Starbucks’ new olive oil-infused coffee drinks to a new sustainable food...

(With Victoria Manes) Obsession is a strong word. According to the Oxford English Dictionary, an obsession is an idea or thought that continually preoccupies or intrudes on a person’s mind. At Forrester, we...

BRAND ENERGY REBOOT In 2017, we introduced a seminal approach to understanding a brand’s performance: Forrester’s Brand Energy Framework. Based on a survey of 4,436 US online adults, we combined...

Even if you have a successful company, there’s no guarantee your business model will remain viable for long. So what happens when the market changes, and your business needs to...

This morning, I sat at the feet of HP CEO Enrique Lores as he kicked off HP’s Amplify Partner Conference and welcomed attendees to the two-day event here in Chicago....

On March 27, Apple announced the features that will be in the GA of Safari 16.4, after two beta releases. This is a significant release bringing a number of changes....

What is Ramadan, and what role does food and drink play during this month? During Ramadan, Muslims do not eat or drink during daylight hours. And for many non-Muslims, Ramadan...

The U.S. weight loss market has grown 16% from 2020, to $75 billion, recovering much of the ground lost to the Covid-19 pandemic. However, many competitors have had to shift...

Digital strategy is a continual process of developing and refining a company’s approach to a fast-shifting landscape, one that requires decisions about what to do and what to avoid. As...