Low-code application development platforms are a popular choice for building apps, managing data and content, and automating processes. Increasingly, marketing teams look to low-code development to close technology gaps, increase efficiency, and stay agile in a dynamic marketplace.
John Bratincevic and I are conducting new research to explore how low-code development capabilities can be applied in the marketing department, with a special emphasis on how marketers can benefit today from low-code and how those use cases will evolve in the future.
If you’re using low-code application development to support marketing, we want to hear from you. Please contact me to share your thoughts or schedule a short interview with our research team so we can learn about your experiences. Your participation can be anonymous if you prefer, and you’ll have the opportunity to review any direct references to your input prior to publication.