CMOs: You’ve made it to 2023. We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.” But fret not, Forrester’s got you covered with our just-published report, Navigating The 2023 Downturn: B2C Marketing Executives.
Make Brand Experience The Top Priority In All Scenario Plans
In our full report, we detail five recommendations to navigate the 2023 downturn, knowing that consumers are demanding better from your brand this year:
- Level up your brand’s customer experience by fixing the “potholes.”
- Win the battle for talent by powering up employer branding.
- Drive growth with a blend of offense and defense.
- Defend advertising spend by ditching the marketing speak.
- Deliver connected marketing solutions by selecting integrated agency partners.