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Forrester’s Demand & ABM Program of the Year Award

admin by admin
January 27, 2023
in Market Research


Rockstar Demand & ABM Teams Deserve Recognition

It sometimes may appear like organizations abracadabra growth when in fact, behind the curtain, Demand & ABM teams are contributing blood, sweat, and tears to ensure revenue goals are met. When the hard work of these efficacious Demand & ABM teams pays dividends, accolades are due.

If you are seeing exceptional results with Demand & ABM, consider nominating your program for the Demand & ABM Program of the Year Award. This prestigious award will be presented at Forrester’s B2B Summit North America, taking place June 5-7, 2023 in Austin, TX.

Benefits of Nominating Your Company for The Demand & ABM Program of the Year Award

Forrester’s Demand & ABM Program of the Year Award showcases outstanding examples of B2B marketing teams executing on best practices to optimize functional performance. The company selected will be presented with a trophy on the main stage. Time will also be allocated for the organization’s chosen representative to share highlights of their Demand & ABM program in their own words.

Forrester will publicize the story, brand, and winning status of the selected organization across various digital and social channels. The Demand & ABM program lead will also be profiled on the Forrester website.

Criteria to Apply

Nominees must have implemented a best practice B2B or B2B2C Demand & ABM program in North America with quantifiable results. Any organization with 1,000+ employees is eligible. The submission deadline is February 27, 2023.

Ready to learn more? Click here to access the B2B Programs of the Year landing page.



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