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The cocooned lifestyles during the pandemic have resulted in an increased snacking frequency throughout the day. This infographic explores how Indian consumers’ snacking needs and preferences have changed, creating opportunities for the snacks category to appeal across multiple occasions and dayparts. Moreover, concerns over health have driven Indians to seek products with functional benefits, driving the relevance of snacks as mood food. This means that even as indulgence remains central to snacking occasions, consumers are now exploring better-for-you options.
Check the Mintel India Report on Attitudes to Snacking to learn more about the trends and opportunities in the better-for-you snacking segment and how it will drive the future of the category.