Check It Out: See What’s Possible With A Revenue Operations Strategy
With the recent introduction of Forrester Decisions for Revenue Operations, now is the time for B2B organizations to check out options to create a revenue operations (RevOps) strategy. At Forrester, we define revenue operations as a highly configured, iterative commercial execution strategy designed to maximize customer value and company performance. Revenue operations unifies and optimizes data, processes, technology, and talent to better serve the customer lifecycle.
This means that RevOps now has the comprehensive responsibility to connect cross-functional strategy and execution to transform the revenue ecosystem. Sales, marketing, customer success, and partner ecosystem operations teams may not merge into a single team, but they must work together and manage this transformation. RevOps must break down the silos and rebuild a respected, unified operations capability.
Check Up: Get A Status On The Current State Of Your Revenue Operations Capabilities
Sales, marketing, customer success, and partner ecosystem operations teams must understand where to start and determine the changes needed to help them reach their destination.
To begin this journey, leverage Forrester’s B2B Revenue Operations Maturity Assessment to get a check-up on your current RevOps maturity. The maturity assessment evaluates your RevOps capabilities across seven categories and produces a maturity evaluation to establish a quantifiable baseline and identify opportunities for improvement.
Encourage operations leaders from all operational go-to-market functions — marketing, sales, customer success, partner ecosystem, and revenue operations — to take the B2B Revenue Operations Maturity Assessment to gain their perspective on current capabilities and possible areas for improvement.
Check In: Review Your Revenue Operations Maturity With Stakeholders
Review and validate the output from Forrester’s B2B Revenue Operations Maturity Assessment with cross-functional stakeholders:
- Evaluate all maturity assessments together.
- Analyze areas of similarity and key differences.
- Review maturity with key stakeholders.
- Prioritize areas of opportunity.
How Forrester Can Help
Revenue operations is an exciting new service at Forrester. Please schedule an inquiry or guidance session with me or one of my colleagues to see how to use this research to identify the maturity of your revenue operations capabilities. I’ll walk you through Forrester’s B2B Revenue Operations Maturity Assessment and leverage the maturity assessment outcomes to build a plan to improve your RevOps capabilities and deliver on your RevOps strategy.