In my previous life, I oversaw and led extensive company transformation programs that spanned years. It is a tall order ...
Customer obsession isn’t a thing you do — it’s a way you run a business. It requires constant commitment to...
Read moreHotspots brings you the Mintel Trends team’s top observations on product and service launches from around the world. From Starbucks’...
Read more(With Victoria Manes) Obsession is a strong word. According to the Oxford English Dictionary, an obsession is an idea or...
Read moreBRAND ENERGY REBOOT In 2017, we introduced a seminal approach to understanding a brand’s performance: Forrester’s Brand Energy Framework. Based...
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