Marketing leaders understand that enablement drives better business outcomes, yet companies are spending only about 10% of what they spend ...
Keeping up with buyer needs and content creation has been increasingly challenging for many marketers and sales organizations. Our research ...
Customer obsession isn’t a thing you do — it’s a way you run a business. It requires constant commitment to...
Read moreHotspots brings you the Mintel Trends team’s top observations on product and service launches from around the world. From Starbucks’...
Read more(With Victoria Manes) Obsession is a strong word. According to the Oxford English Dictionary, an obsession is an idea or...
Read moreBRAND ENERGY REBOOT In 2017, we introduced a seminal approach to understanding a brand’s performance: Forrester’s Brand Energy Framework. Based...
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