Keeping up with buyer needs and content creation has been increasingly challenging for many marketers and sales organizations. Our research ...
(With Victoria Manes) Obsession is a strong word. According to the Oxford English Dictionary, an obsession is an idea or...
Read moreBRAND ENERGY REBOOT In 2017, we introduced a seminal approach to understanding a brand’s performance: Forrester’s Brand Energy Framework. Based...
Read moreEven if you have a successful company, there’s no guarantee your business model will remain viable for long. So what...
Read moreThis morning, I sat at the feet of HP CEO Enrique Lores as he kicked off HP’s Amplify Partner Conference...
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